Fossil sees huge opportunity in wellness apps being offered in fashion-forward smartwatches.
World-wide sales of watches decline from $463m to $413m.
fossil group
Mega Chief Concrete brings a taste of brutalism to the wrist.
Chris Cho, a product design intern from the Art Center College of Design in California, creates $165 sports watch.
Actor KJ Apa, star of TV drama Riverdale, is providing star appeal to the launch.
Watch brand hopes to engage with music lovers through a co-branded timepiece and promotional activity.
Designers say the BMW summer watch collection has gathered inspiration from automotive design.
Apple sold for 26 million smartwatches in 2018, CCS Insight says, up 63% over the year. Apple’s sales accounted for 65% of the value of the smartwatch market last year.
The latest deal will see Mr Mendes as the brand ambassador for the spring/summer 2019 season, and appears in a new advertising campaign shot in London by photographer Billy Kid.
Apple Watch outsold all rivals with 51% global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.
