Fossil Group has unveiled a new generation of smartwatches from its licensed brands at the Consumer Electronics Show in Las Vegas.
Beth Moeri takes charge of watches and jewelry licensed from Armani Exchange, Emporio Armani, Diesel, Kate Spade New York, Michael Kors,and Tory Burch.
Anniversary pieces have a more modern fresh feel with materials such as transparent acetate used along with vibrant pops of yellow or orange.
Touchscreen timepiece running Wear OS by Google, is compatible with iOS and Android phones and offers features such as standalone GPS and contactless payments.
Technology licensing partnership will accelerate product development while containing costs.
The watches come in an oversized 46mm case in gold-tone, black, silver and coal stainless-steel variations.
CEO says he hopes a new smartwatch offering heart rate monitoring and the ability to make payments via Google Pay will eventually be able to offset the declines in their fashion watch business.
Fossil Group was almost written-off by investors last year, with its share price driven down as low as $6 in November. Today the share price has quadrupled to $24 as markets grown in confidence that the turnaround strategy is working.
Mandy Moore, KJ Apa, Izzy Bizu and Darryl Westly — actors, musicians and artists — will appear in promotions from this month.
New smartwatches can be pre-ordered today on armani.com, but retail partners will only be able to sell them from September.