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Ferrari Formula One team signs racing mad Richard Mille

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Hublot's partnership comes to an end while Richard Mille is doubling down on Formula One teams

Girard-Perregaux becomes official watch partner of Aston Martin and its Formula...

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Girard-Perregaux and Aston Martin will produce a series of limited edition watches as part of a brand new partnership announced today.

Phillips Perpetual confirms upcoming private selling exhibition in Canada

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Phillips’ team of specialists will be on site at The Ritz-Carlton Montréal from 7-9 June, offering watches in celebration of the Formula One race weekend.

Edox helps F1 team Sauber celebrate its 25th anniversary

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Formula One team Sauber is celebrating its 25th anniversary of motor racing this year, and its official timekeeping partner, Edox, is marking the milestone with...

Bell & Ross reveals its advertising strategy and creative for 2017

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Bell & Ross has unveiled the first creatives for this year's advertising campaign that will focus on the watchmaker's three favourite elements: air, land and...

Bell & Ross reveals first watch of the year in association...

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With the start of the 2017 Formula 1 season just around the corner, motor racing teams are unveiling the cars that will compete for...

TAG Heuer extends partnership with Red Bull Racing Formula One team

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TAG Heuer used the season ending Abu Dhabi Grand Prix to announce an extension to its partnership with the Red Bull Racing Formula One...

IN PICS: F1 driver pulls in at 155 Regent St for...

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Already in town for this weekend's British Grand Prix, Finnish racing driver Valtteri Bottas made a pit stop at Watches of Switzerland's London flagship...

IN PICS: TAG launches Red Bull Racing F1 watch at Monaco

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TAG Heuer used the glamorous backdrop of the Monaco Grand Prix to launch a new watch that marks its partnership with Red Bull Racing...

Bell & Ross puts Jorda behind the wheel of feminine collection

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Bell & Ross has not only taken to the racing track with its sponsorship of the Renault Sport Formula One team but has also...