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Rumours swirl on the closure of Eleven James

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Eleven James, which offers a membership to people looking to rent a watch seems to be on its way out, according to a report...

ALTERNATIVE BUSINESS BRIEFING: Luxury watches in the gig economy

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American start-up Eleven James wants to bring luxury watches to the masses by renting them to customers paying a monthly subscription. The company’s chief...

Parisian jewelry royalty aims to raise millions for luxury watch rental...

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Olivier Reza believes that almost anybody can and should wear a prestige Swiss watch and has created a business called Eleven James to test...