Home Tags El primero
Tag: el primero
Shadow is based on a 1970 prototype for a stealth bomber of a watch coated in black PVD that never made it into production.
Platinum El Primero sells for $250,000 with proceeds of the auction going to a charity supporting children with cancer.
The watch will be auctioned during the Geneva Watch Auction X on November 9 & 10, 2019 at Hôtel La Réserve in partnership with Phillips in Association with Bacs & Russo.
El Primero 21, and Defy Classic have both been encrusted in precious gems for rare editions.
A faithful recreation of the 1969 original that was rare enough back in the day (only 700 were made), is being produced with a run of only 50 numbered pieces.
The A384 was Zenith's first watch to house the El Primero automatic chronograph movement made in 1969.
Three years into the tenure of Julien Tornare as chief executive of Zenith, the turnaround strategy is starting to show results. The LVMH-owned brand notched a double-digit rise in sales last year, despite shrinking its global network of retailers.
Jean-Claude Biver says that Zenith will do less of the high profile sponsorship of TAG Heuer and work with fewer superstar brand ambassadors than...
If marketing teams were designing the perfect brand ambassador for a high performance watch brand from scratch, Olympic sailing legend Sir Ben Ainslie is...
https://youtu.be/2Q330KP1G3A Swiss watch manufacture Zenith has a century and a half behind it and is resolutely taking its place in the third millennium with a...
12Page 1 of 2