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Zenith makes Shadow edition of its Revival Chronomaster in A384 case

Shadow is based on a 1970 prototype for a stealth bomber of a watch coated in black PVD that never made it into production.

Unique Zenith El Primero sells for world record price at Geneva...

Platinum El Primero sells for $250,000 with proceeds of the auction going to a charity supporting children with cancer.

Zenith to auction unique platinum El Primero to end 50th anniversary...

The watch will be auctioned during the Geneva Watch Auction X on November 9 & 10, 2019 at Hôtel La Réserve in partnership with Phillips in Association with Bacs & Russo.

Zenith adds diamonds and sapphires to its high precision timepieces

El Primero 21, and Defy Classic have both been encrusted in precious gems for rare editions.

Zenith works with Hodinkee on 50-piece limited edition El Primero Revival...

A faithful recreation of the 1969 original that was rare enough back in the day (only 700 were made), is being produced with a run of only 50 numbered pieces.

Zenith recreates the iconic El Primero A384 50 years after it...

The A384 was Zenith's first watch to house the El Primero automatic chronograph movement made in 1969.

IN DEPTH: Zenith’s rising star

Three years into the tenure of Julien Tornare as chief executive of Zenith, the turnaround strategy is starting to show results. The LVMH-owned brand notched a double-digit rise in sales last year, despite shrinking its global network of retailers.

Defy El Primero represents Zenith for LVMH watchmaking in 2017

Jean-Claude Biver says that Zenith will do less of the high profile sponsorship of TAG Heuer and work with fewer superstar brand ambassadors than...

Sir Ben Ainslie Racing adopts Zenith Chronomaster El Primero as its...

If marketing teams were designing the perfect brand ambassador for a high performance watch brand from scratch, Olympic sailing legend Sir Ben Ainslie is...

VIDEO OF THE DAY: Sci-fi film shows precise construction of Zenith...

0 Swiss watch manufacture Zenith has a century and a half behind it and is resolutely taking its place in the third millennium with a...