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The Aikon family, launched as a quartz family in 2016 and a mechanical automatic last year, has evolved into an urban adventurer's watch.
Watchmaker used Paris Fashion Week this month to reveal fashion designer and stylist Adeline Ziliox as its latest brand ambassador.
Colour wheel of Swiss designer Johannes Itten used to brighten a watch celebrating the famously monochrome movement's 100th birthday.
Latest Aikon Venturer is being promoted with an interactive game where the public searches for clues around major global cities.
Maurice Lacroix has appointed a new UK sales manager to handle business in northern England, Scotland and Northern Ireland. Kyle Wilson joined Maurice Lacroix’s UK...
Addressing Maurice Lacroix staff at an employee meeting yesterday morning the brand’s general manager Stéphane Waser, confirmed that the business was looking for new...