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Tag: Direct to Consumer
Some watch brands are coy about going head-to-head with their authorized dealers. Zenith is being completely upfront with its direct to consumer push via the launch of a Chronomaster Original E-Commerce edition exclusively at its own online store.
Even as the world is enduring global economic shutdown, luxury watch brands continue to plan the next phase of their sales strategies – which, for many companies, will rely heavily upon internet sales.
Andrew Block, president of Second Time Partners, argues that brand-owned monobrand stores fail to generate long term loyalty to customers.
Watchmakers profit from making great watches, retailers profit from selling them. Both specialists, they should stick to doing what they do best.
As watch brands prune their global networks of retail partners they are analyzing whether it is better to open their own directly operated brick and mortar stores, sell direct to consumers through ecommerce, or provide maximum support to remaining authorized dealers.
Aggressive roll out of monobrand boutiques and direct to consumer ecommerce is fizzling out, says Hyde Park Jewelers CEO Michael Pollak