Tuesday, January 25, 2022
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CORDER’S COLUMN: My word of the year for 2020: Clienteling

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Clienteling is a recognition that, at the top end of the watch and jewellery market, there are comparatively few customers whose repeat business is critical to commercial success.

CORDER’S COLUMN: Post-covid continuity

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Many of the lessons we have been forced to learn in 2020 can, I hope, be quickly forgotten once life returns to a new kind of normal, hopefully by Easter next year.

CORDER’S COLUMN: 2021 is a post-apocalypse wasteland waiting for something —...

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Next year is a barren desert stretching to a distant horizon in which there are no major promotional events planned for the entire watch industry. I do not have a single nailed on date in my calendar for next year. Nil, nothing, nada.

CORDER’S COLUMN: I need group therapy

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I feel the need for a group hug and hope that by next summer it will be possible to meet, eat, drink and mull the future of our cherished community.

CORDER’S COLUMN: Single brand pre-owned watch boutiques could be the next...

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Ten years ago the trade in second hand watches was a dirty little secret of the pristine primary market. Now it is every bit as luxurious as the primary sector.

CORDER’S COLUMN: Switzerland’s spring watch fairs look doomed

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Marketing is too concentrated in European HQs. They should support events around the world in 2021.

CORDER’S COLUMN: Richemont’s rotten year

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Few businesses are going to look back on 2020 with any satisfaction, but Richemont has misused the covid crisis.

CORDER’S COLUMN: Click and Chaos

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Strategic thinking about ecommerce by many watch brands is ineffective, and the covid quarter’s rush to online has only made it worse.

CORDER’S COLUMN: Relax, it’s Rolex launch day

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In a year where nothing feels like it will ever be the same again, Rolex has soothed our fried minds with a slew of watches that show nothing much has changed. This is a very, very good thing.

CORDER’S COLUMN: Disney screws its cinema friends. Watch retailers know the...

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Disney would not exist without cinemas, so its decision to release this summer's blockbuster remake of Mulan exclusively on the Disney+ streaming service is a massive gut punch for these businesses that have been investing in making movie watching such an attractive experience.