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Audemars Piguet's CEO François-Henry Bennahmias may be convinced that its direct to consumer model is the only sustainable choice, but there is plenty of evidence to the contrary.
It is two years and three months since March 2019, the last time the global watch industry gathered for a major trade fair in Switzerland. We need to plan for a face to face future.
Bulgari CEO Jean-Christophe Babin is the sort of optimist and business leader the world needs right now.
The second hand watch business is developing so much faster than the primary market, and its leading players are getting seriously rich.
Where would the industry be today without the transparency and self-leveling effect of our shadow economy?
Rolex dealers live in constant fear that one of their salespeople will go rogue and sell watches to the grey market.
Web-based exhibitions like April's Watches and Wonders will only work for a tiny number of brands.
Another season of webinars from wooden CEOs presentations fills me with dread.
Clienteling is a recognition that, at the top end of the watch and jewellery market, there are comparatively few customers whose repeat business is critical to commercial success.
Many of the lessons we have been forced to learn in 2020 can, I hope, be quickly forgotten once life returns to a new kind of normal, hopefully by Easter next year.