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Chief executive Mike France is calling the launch of its C65 Super Compressor the most significant watch collection of the brand’s 15 year history.
The ecommerce site is designed to make it easier to browse, shop, and also to configure a watch with options like a different strap.
For those that prefer to pull on a wetsuit and swim against the tide, Christopher Ward's C60 Elite 1000 could be the greatest value watch on the market.
Pressing forward while the industry has shrunk back helped sales soar by over 70% in early April for the British watch business, according to its managing director Mike France.
A TV campaign by British watch brand Christopher Ward led to record sales for its C90 Sapphire watch launch.
Translucent blue sapphire used on the dial and caseback allows its automatic movement to be seen from both sides.
British watch company sells entirely online, and a combination of lock down and a key watch launch saw sales spike this month.
When others zig, we zag, explains Christopher Ward co-founder Mike France, and the strategy is leading to better than business as usual for the brand.
Direct to consumer watch business is inviting the public to nominate healthcare heroes via its Instagram feed this week.
41mm steel watch can be bought on a steel bracelet for $1,250 while versions with a leather strap or Cordura fabric and rubber hybrid waterproof strap are $1,140.