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Chopard co-presidents Caroline and Karl-Friedrich Scheufele host guests included motor racing drivers Jacky Ickx and Romain Dumas, Oscar winning actor Adrian Brody as well as actresses Dylan Penn and Daphne Patakia.
As usual, Chopard has created Mille Miglia Race Edition chronographs for the occasion.
Oscar winner's first association with Chopard’s timepieces is for two limited editions designed to pay faithful homage to the first Happy Sport watches created back in 1993.
Tired of mass-produced Swiss watches, collectors are increasingly turning to the independent sector to find watches that are rarer, more complex, handmade and exquisitely artistic. Rob Corder investigates how effective digital marketing and tiny production quantities are combining to help many independent watchmakers, and the retailers that sell them, achieve record sales.
Mechanical watches are about as sustainable a durable good as the world has ever produced, but the profligacy of the industry more generally is enough to make campaigners weep.
Chinese New Year is less than a month away on February 12, and will be celebrated as the Year of the Ox for the first time since 2009.
New store will occupy an enormous 28,000 square feet housing Cartier, Audemars Piguet and more than 20 other prestige watch brands.
Having announced they would appear at a show within the same Geneva exhibition centre at the same time as Watches and Wonders, Rolex, Patek Philippe, Tudor, Chanel and Chopard have confirmed that they will not proceed with a physical event next April.
Alpine Eagle Wempe 5th Avenue Edition created to mark 40 years since the the showroom opened in Manhattan.
Only 20 are being made, and the aim is to demonstrate mastery of a number of new materials and techniques at Chopard’s R&D lab.