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IWC Schaffhausen shoots new YouTube campaign featuring watchmaking ‘legend’

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The new ‘A Smart Watch and a Half’ campaign uses three new comedic short videos showing Klaus paying an unlikely visit to a generic smartwatch store

G-Shock kicks off toughness campaign with focus on leading women

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The film coincides with the release of the GMAS140, a new line of S‐Series timepieces designed for the "tough and active modern woman."

Calvin Klein launches 2019 global ad campaign for watches and jewelry

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The brand says ‘NO TIME LIKE THE FIRST’ aims to capture what it describes as the carefree and authentic experiences of youth today.

Game of Thrones star Sophie Turner fronts Louis Vuitton smartwatch promotions...

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Louis Vuitton’s Tambour Horizon connected watch was among the most heavily advertised luxury smartwatch last year, and the promotion is being stepped up in...

Casio goes back to the future for G-Shock 6900

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Casio has harked back to the original release date of its G-Shock 6900 watch, for its latest ad campaign. To spearhead its current re-release campaign,...

Hollywood tough guy Butler signs for Festina

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https://youtu.be/mQX2cfLEm4Q European watch giant Festina has signed Hollywood tough guy Gerard Butler as its new brand ambassador. Butler will have a starring role in the brand's...

Maurice Lacroix campaign reaches audience of 42million

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https://youtu.be/QUQd2pyX7eQ Maurice Lacroix’s digital agency netted a social media success for the brand when an online campaign with partners FC Barcelona reached 42 million fans...

IN VIDEO: Santorini flypast for Folli Follie

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Folli Follie has released a new campaign video to celebrate its Santorini Flower collection. While the collection includes jewellery and handbags, the Santorini Flower watch...

Citizen takes home pride of Lions from Cannes

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Citizen won a pride of Lions for the watch brand’s first global advertising campaign at the recent Cannes Lions festival. The campaign, which focused on...