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Limited edition Longitude watches use the first of a new series of ENG300 movements made just outside London.
Over the past five years, the Swiss watchmaking industry is estimated to have spent over half a trillion dollars supporting Formula 1; probably the most lucrative partnership in sport. Its intoxicating mix of drama, precision engineering, split second timing, passion and a massive global television audiences make it an irresistible promotional platform, as Caroline Reid discovers.
The US headquartered jewelry retailer, the largest in the world, and the British-based watchmaker have embarked on a joint plan to open three new Bremont boutiques.
The new launch is the latest in more than a decade long partnership between Bremont and Martin-Baker.
The Solo Lady K collection is named after a boat that the father of Bremont co-founders Nick and Giles English hand-built for their mother.
The 43mm steel watches house a chronometer-rated La Joux Perret 7754 calibre chronograph movement with a second time zone hand sweeping a 24 hour bidirectional bezel.
Almost 20 years since its foundation, Bremont is closing in on its dream of reviving industrial scale watchmaking in the UK.
Bremont is marking its long-standing association with Jaguar with a limited edition in celebration of the car's anniversary.
As special edition watches go, the few pieces presented above by Bremont co-founders Nick and Giles English will be among the brothers' most prized timekeepers.
British watchmaker works with Professor Hawkings' family and foundation to produce men's and ladies' limited editions.