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Bell & Ross goes full lume for its latest vintage chronograph

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Dial, hands, hour markers and small seconds sub dial of the BR V2-94 light up in green after dark, while the 30 minute chronograph counter turns fluorescent blue.

Bell & Ross lands official watchmaker partnership with Patrouille de France

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Patrouille de France, the country's equivalent of our USAF Thunderbirds, previously held a long term association with Breitling.

Bell & Ross adds blue and black chronograph to its BR...

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There are blue or black sunray dial versions, both using an automatic BR-CAL.301 movement, visible through a crystal case back, in a 42mm case made from satin and polished steel.

Bell & Ross reserves orange dive watch for its own boutiques

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The BR 03-92 Diver Orange, limited to 250 pieces, brings the vibrant color of 1970s dive watches to its signature circle in a square configuration.

Bell & Ross makes bronze and ceramic versions of its BR...

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Both use an instantly recognizable 42mm case housing the BR-CAL.302 automatic movement driving hours, minutes, seconds and date.

Bell & Ross stretches BR05 family with skeletonized blue and two-tone...

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BR05 was the biggest new collection from Bell & Ross in a decade, and the company is developing it into a broad platform watch family.

Watch industry stands against racism with support for #blackouttuesday

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Scores of brands and retailers show their support for equality by turning their Instagram feeds black.

Bell & Ross looks ahead to The Couture Show in wake...

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Couture is held annually at Wynn & Encore hotels in Las Vegas, and is still going ahead this year, between June 1-5

Bright idea for Bell & Ross with new LUM release

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The LUM line, referring to the French word ‘lumière’, began in 2017, with the aeronautical watch specialist Bell & Ross focusing on the creation of the highest quality in super-legible watches.

Don’t go chasing unicorns — Here are five sporty steel watches...

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Customers will have more luck finding rocking horse shit than a steel Daytona, Nautilus or Royal Oak (we call them unicorn watches), so in the certain situation that you cannot offer them to your best clients, WatchPro has created this handy guide to gorgeous alternatives.