"If the industry says it needs for there to be two shows at the same time and place, then we must respond to that. If they say there should be one show, we must listen to that," suggests managing director Michel Loris-Melikoff.
The watchmaker will take over a visitor centre on The Île Rousseau, an island and park in the centre of Geneva that can be accessed only by bridge.
Only one 5-star hotel in Basel has signed-up to maximum prices during the week of the watch fair.
Replacing Baselworld for de Grisogono will be a private exhibition in the Royal Suite at the Four Seasons Hotel in Geneva that will run from January 13th to 18th, 2019.
'Central Plaza' will feature new services for the media and new restaurant and social spaces for visitors.
Thierry Stern insists that the exhibition has a future, while also reflecting on Patek's own booming global trade that vindicates its retail model
The area is already fully booked, with exhibitors including Alexander Shorokhoff, Ebel, MeisterSinger, Michel Herbelin, Mühle Glashütte, Sinn Spezialuhren, Staudt Watches, and Tutima Glashütte.
The exhibition business in Switzerland, in consultation with brands, retailers and other stakeholders, can and should find a way to move forward.
CEO Georges Kern, a veteran of SIHH anchor Richemont, signs Breitling as 43rd partner of FHH.
Watchmaker ends a 30 year association with Basel exhibition in the wake of Swatch Group's exit in 2019.