Can Baselworld's new managing director Michel Loris-Melikoff return the teetering exhibition to its former glory?
Swiss get together takes place in the same week as Baselworld.
Boredom is fatal to events like Baselworld because it sets the emotional backdrop against which everything is assessed.
Hotel that signed up to "Preferred Partner" initiative shows no sign of playing by the rules.
From 2020, SIHH will kick-off a two week showcase of watches and jewelry on April 26 followed by Baselworld running for six days from April 30.
Kim-Eva Wempe favors some sort of alignment between the two major watch fairs that currently take place two months apart in different Swiss cities.
"If the industry says it needs for there to be two shows at the same time and place, then we must respond to that. If they say there should be one show, we must listen to that," suggests managing director Michel Loris-Melikoff.
The watchmaker will take over a visitor centre on The Île Rousseau, an island and park in the centre of Geneva that can be accessed only by bridge.
Only one 5-star hotel in Basel has signed-up to maximum prices during the week of the watch fair.