Monday, September 27, 2021
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VOICES: Do believe in hype

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Robin Swithinbank believes that a mixture of positive marketing hype and fear of missing out is an irresistible combination that the best brands are executing with increasing confidence.

Make your own Franck Muller Casablanca watch

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Bamford Watch Department offers an almost unlimited palette of options to design your own Casablanca watch via an online customization service.

Girard-Perregaux and Bamford spirit-forth the Laureato Ghost

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All-white limited edition comes with an integrated ceramic bracelet; a first for both GP and Bamford Watch Department.

Bamford and Black Badger make Zenith watch from nuclear reactor superconductor...

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Bamford Watch Department BWD X BB Zenith El Primero Superconductor has a unique honeycomb-style case.

Bamford Watch Department wants TAG Heuer fans to wake up and...

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BWD X Badgerworks TAG Heuer Carrera Calibre 5 with Tropical Coffee Dial is made with recycled ground coffee from a world-leading barista.

WATCHPRO ORIGINALS: George Bamford gets back to work

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George Bamford, founder of the Bamford Watch Department customization business and Bamford London watch brand, returned to the office today bursting with ideas for new watches to create and fresh approaches to business.

Bamford Watch Department launches online women’s watch customizer

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Swiss brand Girard-Perregaux, part of the Kering Group since 2011, is one of several brands to have given BWD official permission to customize its watches.

Mr Porter, Zenith and Bamford Watch Department collaborate on limited edition...

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The El Primero Revival A384 Edge of Space Limited Edition is the second collaboration between the three parties, having launched last year’s sell-out success, the Solar Blue.

Zenith woos collector community one limited edition at a time

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Latest collaboration with customizer Bamford Watch Department is a 50-piece collector's edition Chronomaster El Primero Radar.

Bamford and Black Badger collaborate on unique fordite dials for TAG...

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Bamford Watch Department, the world’s only authorised customisation partner for TAG Heuer, has created a 10-piece limited edition TAG Heuer Carrera Calibre 5 collection using Fordite dials, each of them completely unique.