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Bamford London hopes licensing Big Bird, Cookie Monster and Elmo will drive up demand in the United States.
The blue and black dial has Popeye, post-spinach shot, striking a pose with his iron-fueled arms moving around the dial as the hours and minutes hands.
GMTs will go on sale at Goodlife’s two New York stores as well as London Jewelers' showrooms in the Oculus, lower Manhattan, and its Manhasset flagship on Long Island's gold coast.
Bamford has used its GMT watch as the canvas for a limited edition pair of steel Snoopy watches, each a numbered edition from 1 to 70.
George Bamford, founder of the Bamford Watch Department customization business and Bamford London watch brand, returned to the office today bursting with ideas for new watches to create and fresh approaches to business.
There are two new colorways, the Bamford Commando GMT has an army green dial with a black and green internal bezel, the Bamford Predator adopts the all-black cloaking of a stealth bomber.
The watch was created in partnership with King Features, owned by New York media giant Hearst, which owns the rights to the comic strip and licenses the Popeye brand.
Bamford London, the sister business to watch customization specialist Bamford Watch Department, has introduced a GMT timepiece housing a Swiss Made Sellita SW330-1 automatic...