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Casio builds on Pokémon partnership with collectible Pikachu-styled Baby-G watch

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Every Pokémon fan knows — and there are hundreds of millions of fans around the world — you have to catch them all.

Japanese giants Casio and Pokémon join forces

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Two of Japan’s greatest exports, Pokémon and Casio, have joined forces to create a Baby-G watch inspired by Pikachu.

Casio gives Baby-G a colorful 1990s-style reboot

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Casio Baby-G has added to its BG-169 collection with two new models. The new BG169R-2C in light blue and the BG169R-4E in light pink include...

IN PICS: Baby-G launch party for second issue of Pretty Tough

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Casio's Baby-G celebrated the launch of the second issue of its zine Pretty Tough with a party at the Old Truman Brewery on Brick...

Baby-G bounces back with a bang

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Recently re-launched fashion brand Baby-G has exploded back into the fashion arena. Casio’s female-centric sub-brand, whose target audience consists of digital- and fashion-savvy young women,...

Casio brands report impressive 2015 sales

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Casio’s premium sub-brands have reported significant growth across the UK towards the end of last year. The Japanese powerhouse’s G-Shock, Edifice and Baby-G brands saw...

Selfridges pop-up steps up Casio Baby-G relaunch

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Casio’s relaunched Baby-G fashion watch brand is the subject of its own pop-up at London’s Selfridges for the next three weeks. The full AW15 Baby-G...

Casio brands roll out across all Goldsmiths stores

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Goldsmiths has rolled out Casio’s premium brands across all of its 93 stores nationwide. During their first month in store the Casio G-Shock, Edifice and...

Casio at Harrods launches UK pop-up tour

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Casio has gone large at Harrods with the prestigious department store’s biggest stand-alone pop-up shop. The 949sq ft space on the fifth floor opened on...

Casio UK names new MD as it plans to double profit

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Casio UK has promoted Hiroaki Kubo to managing director as the brand plots for further growth in the UK market. Kubo has been with...