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Audemars Piguet confirms plan to open New York AP House this...

Roll out of AP Houses continues as CEO François-Henry Bennahmias reveals the bump in sales they bring over traditional retail.

Audemars Piguet 2021 Royal Oak watches go green

Five vivid green watches in precious metals have a touch of the Hulk about them; a nod towards AP's future partnership with the Marvel Cinematic Universe, perhaps.

Marvel draws Audemars Piguet into its Cinematic Universe

The aim appears to be to make AP’s Royal Oak, designed by Switzerland’s legendary watch creator Gérald Genta, into a super hero timepiece; something Tony Stark might wear, perhaps.

Pandemic crushes watchmakers’ dreams of joining the billionaire club

By the end of 2019, eight watch brands had sold watches worth over $1 billion in calendar year and two more were knocking on the door. Covid-19 has shrunk the billionaire club to six.

Audemars Piguet brings in fresh-thinking CEO for North America

Ginny Wright brings experience from over a decade working at beauty giant L'Oreal.

Zadok Jewelers’ supersize expansion and relocation brings fresh level of luxury...

New store will occupy an enormous 28,000 square feet housing Cartier, Audemars Piguet and more than 20 other prestige watch brands.

Best watches to invest in right now from Rolex, Omega, Audemars...

Prices for the likes of Rolex’s Submariners, Patek Philippe’s sporty Aquanaut and Nautilus and Audemars Piguet’s Royal Oak are flattening out, albeit at double retail prices at authorised dealers in many cases.

Greubel Forsey appoints Antonio Calce as new CEO

He replaces Fabrice Deschanel, CEO since 2017, who has returned to Audemars Piguet.

Seventies Heuer Skipper sells for $81,563 at Bonhams New York auction

Final sale of the year for Bonhams demonstrates continuing strength of the vintage watch market.

Audemars Piguet creates original soundtrack in bid to drive rising music...

These encounters, which will be diffused from November 2020 to March 2021 on the brand’s social networks and website, align with Audemars Piguet’s quest to push talents further.