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Roll out of AP Houses continues as CEO François-Henry Bennahmias reveals the bump in sales they bring over traditional retail.
Five vivid green watches in precious metals have a touch of the Hulk about them; a nod towards AP's future partnership with the Marvel Cinematic Universe, perhaps.
The aim appears to be to make AP’s Royal Oak, designed by Switzerland’s legendary watch creator Gérald Genta, into a super hero timepiece; something Tony Stark might wear, perhaps.
By the end of 2019, eight watch brands had sold watches worth over $1 billion in calendar year and two more were knocking on the door. Covid-19 has shrunk the billionaire club to six.
Ginny Wright brings experience from over a decade working at beauty giant L'Oreal.
New store will occupy an enormous 28,000 square feet housing Cartier, Audemars Piguet and more than 20 other prestige watch brands.
Prices for the likes of Rolex’s Submariners, Patek Philippe’s sporty Aquanaut and Nautilus and Audemars Piguet’s Royal Oak are flattening out, albeit at double retail prices at authorised dealers in many cases.
He replaces Fabrice Deschanel, CEO since 2017, who has returned to Audemars Piguet.
Final sale of the year for Bonhams demonstrates continuing strength of the vintage watch market.
These encounters, which will be diffused from November 2020 to March 2021 on the brand’s social networks and website, align with Audemars Piguet’s quest to push talents further.