A star studded line up of celebrities including Amanda Seyfried, Piers Brosnan and Hugh Jackman joined watch aficionados at this year's event.
Half of all AP watches are already sold by branded boutiques reveals Francois-Henry Bennahmias.
Mid-morning on day 1 and it was Audemars Piguet making the running as the brand with the greatest 'share of voice', most likely for the emotion stirred up by its Code 11.59 collection launch.
The brand described the event as ‘one of the most important launches for Audemars Piguet ever.’
The Swiss-based company has had a relationship with the festival organisers for eight years now.
The move has extended the manufacture’s ongoing collaboration with the Montreux Jazz Festival.
No matter what warranties and certification watch brands offer, it will be consumers that set the price of pre-owned product, insists Danny Govberg.
Watches from Patek Philippe, Omega and Audemars Piguet are also set to fetch some hefty sums.
The retailer’s approach to retail in the three years that it’s been operational has been innovative and modern.
Watch brands pull out of major exhibition, citing changes in their distribution strategies for the surprise decision.