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ATG says its mission is to be a trusted partner to the auction industry as it continues its structural shift to online.
Another outstanding lot that will be offered is an IWC Ref. 5021 'Portugieser Perpetual Calendar' wristwatch.
The proceeds of the sale will be donated to the Andrea Bocelli Foundation.
Not since a Rolex Daytona once owned by Paul Newman has a steel sports watch caused so much of a stir ahead of its auction.
After setting a new benchmark auction price for the Omega Speedmaster Snoopy in June, Watch Collecting has built on that success again this month.
Months on from the Collecting Cars team moving into the business of watches, WatchCollecting.com is certainly making waves.
Phillips has raised over $80,000 for the Horological Society of New York.
Leading the sale was a superb Cartier Mystery clock known as “Model A” that sold for $562,500.
Watches by Patek Philippe continued to dominate the market, with Tuesday's sale led by a Ref 2499 retailed by Tiffany & Co. which sold for $818,600.
The Authentication Station, a first of its kind, comes on the heels of the launch of eBay's Authenticity Guarantee, a new offering changing the way people shop and sell on the marketplace.