Ask Ariel Archives - WatchPro USA

Specialist watch media is threatened with extinction says one of the world’s largest players

INTERVIEWS NEWS OPINION by Ariel Adams on October 10, 2019

aBlogtoWatch founder Ariel Adams argues that the watch industry is losing vital advocates by failing to support specialist journalism.

Breitling summit touches down in Los Angeles for an aviator-themed taste of Hollywood

NEWS Others by Ariel Adams on October 2, 2019

aBlogtoWatch publisher Ariel Adams gives WatchPro USA readers his insight into how CEO George Kern is transforming Breitling.

ASK ARIEL: How much do watch brands really know about their customers?

NEWS OPINION by Ariel Adams on September 17, 2019

A lot of brand managers are too invested to really want to risk hearing thoughts from customers that contradict their personal opinions.

ASK ARIEL: Is paying influencers an effective marketing strategy for luxury watches?

NEWS OPINION by Ariel Adams on September 9, 2019

Influencer marketing is a Wild West subset of the marketing world where it is difficult to spot the Svengalis among the snake oil salespeople.

ASK ARIEL: Do sport sponsorships work for watch brands?

NEWS OPINION by Ariel Adams on September 3, 2019

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Ariel says brands need to go all-in if they want to get traction as official timekeepers, but must do their homework first and commit long term.

Ask Ariel: Why do watch brands have such a contentious relationship with marketing?

DAILY NEWS EDITOR'S CHOICE OPINION by Ariel Adams on August 27, 2019

Ariel says the luxury watch industry relies exclusively on marketing to generate demand for sales and without a plan, industry professionals would be working out of glorified garages.

ASK ARIEL: When will in-country managers be taken off financial probation by their headquarters’ bosses?

NEWS OPINION by Ariel Adams on August 19, 2019

One of the most pressing problems facing the wristwatch industry is the fact that managers and directors outside of Swiss head office cannot spend any money, argues aBlogtoWatch's founder Ariel Adams.

ASK ARIEL: Are retailers sleepwalking towards disaster by focusing too much on pre-owned watches?

NEWS OPINION by Ariel Adams on August 13, 2019

Selling pre-owned alongside new does not necessarily pose a serious risk to an otherwise healthy market for luxury watches, but 2019 has so many headwinds, retailers and brands would be wise to stick to their day jobs of finding customers for the latest models.

ASK ARIEL: Should the luxury watch industry be hoping for a second term for President Trump?

EDITOR'S CHOICE NEWS OPINION by Ariel Adams on August 5, 2019

Next year in 2020 the United States will be ramping up for a new Presidential election. How might the outcome create opportunities or challenges for the global watch market?