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Authorized dealers are the retail experts. They are best at delighting customers across physical and digital stores.
Wristwatch industry recovery will be painfully slow unless hiring practices are radically revised
Although Rolex watches cannot be sold online, it does not mean they should not be promoted by their authorized dealers.
Even as the world is enduring global economic shutdown, luxury watch brands continue to plan the next phase of their sales strategies – which, for many companies, will rely heavily upon internet sales.
"Swiss solidarity" is a concept that we will see over and over again in the months to come as the luxury houses start to feel like it is them against the world, suggests aBlogtoWatch founder Ariel Adams.
Coronavirus is forcing every business in the world to confront their digital vulnerabilities and the luxury watch business is further behind than most.
Media sales veteran Jay Gullers joins Los Angeles-based luxury watch title.
aBlogtoWatch editor and owner Ariel Adams argues that retailers need to build their own brand, not simply rely on Swiss watchmakers to define them.