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aBlogtoWatch founder Ariel Adams argues this year has shown brands must master building lasting relationships with customers, or they will move on.
Speaking from Los Angeles, we discuss how retailers and brands are being forced to change entrenched positions on how to delight customers, and most of them are failing.
These are tough times for the specialist watch media, but aBlogtoWatch is still expanding and innovating.
aBlogtoWatch editor and owner Ariel Adams argues that retailers need to build their own brand, not simply rely on Swiss watchmakers to define them.
Ariel says the luxury watch industry relies exclusively on marketing to generate demand for sales and without a plan, industry professionals would be working out of glorified garages.
Next year in 2020 the United States will be ramping up for a new Presidential election. How might the outcome create opportunities or challenges for the global watch market?
In an era of mega groups dominating the retail landscape, aBlogtoWatch owner and editor-in-chief Ariel Adams argues there is more romance in working with the indies.
Jean-Claude Biver has explained that his mission to restructure TAG Heuer has effected every layer of the business from manufacturing and management to distribution...