Hidden code in the beta released watchOS 6 could be pointing to the firm using titanium and ceramic in its next release.
Smart wristwear market is moving from fashion to fitness and now wellness.
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New research reveals that the leading North American brands are primarily focusing on the $200 to $299 price segment
Apple Watch owns almost half the market with 6 million timepieces shipped in the quarter.
Is American tech giant Apple hurting the Swiss watch industry as badly as the Japanese did with their mastery of quartz watches in the 1970s?
CEO Tim Cook outlined the continued strength of its 'installed base of over 1.4bn active devices' as a major positive for the quarterly financials.
A three-coloured face and leather bands from the Apple Watch Hermès Series 4 adopt two new combinations of colors.
Apple sold for 26 million smartwatches in 2018, CCS Insight says, up 63% over the year. Apple’s sales accounted for 65% of the value of the smartwatch market last year.
Apple Watch outsold all rivals with 51% global smartwatch marketshare, while Samsung jumped to second place, overtaking Fitbit and Garmin.
Via its virtual showroom, users can now see what the Patek Philippe Nautilus and the Audemars Piguet Royal Oak look like on their wrist.
