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Michel Herbelin backs new brand ambassador Aurélien Ducroz

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The French watchmaking studio is celebrating the partnership by backing Aurélien Ducroz in his next race, the Transat Jacques Vabr

Mikaela Shiffrin presents Conquest Chronograph with Longines at Macy’s in Manhattan

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Named the Conquest Chronograph by Mikaela Shiffrin, the brand ambassador debuted the watch in Macy’s Herald Square shop-in-shop.

Zenith announces its new Asian ambassador

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Watch brand Zenith has unveiled its new ambassador for Asia to a crowd of VIPs, alongside the launch of a new 'dazzling' timepiece.  The roadshow...

Rolex expands its F1 portfolio by picking up Nico Rosberg as...

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Despite his retirement from racing, Nico Rosberg’s career is going strong, with a Rolex partnership in the bag. Mr Rosberg will join Rolex’s dominant portfolio...

Alpina lifts off with line of pilot watches as the brand...

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Alpina has announced its latest line of timepieces alongside news that Mike Goulian, the current leader in this year's Red Bull Air Race World...

Tissot bags MotoGP racer as ambassador and unveils sporty watch to...

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Tissot has bagged Marc Marquez, MotoGP champion, as its latest brand ambassador. The company has also created a limited edition timepiece to mark the...

Carl F. Bucherer ramps up involvement with movie industry

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Swiss timepiece manufacturer Carl F. Bucherer is hitting the silver screen in Atomic Blonde, a new film starring Charlize Theron, James McAvoy and John...

IN PICS: TW Steel signs British racing ace

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British racing driver Struan Moore has been announced as a friend of the brand by TW Steel . Moore races in the Blancpain Endurance Championship...

Carlo Ancelotti signs for Cecil Purnell

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Swiss tourbillon watch specialist Cecil Purnell has welcomed legendary football manager Carlo Ancelotti as the company’s new global ambassador. The Real Madrid manager and avid...

Basel 2014: Citizen signs Katherine Jenkins

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Citizen watches has signed Katherine Jenkins as a brand ambassador to help promote its ladies collection within the UK. Classical singer Jenkins will promote the...