Beating rival watchmakers is not enough, the company learns from and measures success against USA's biggest corporations.
Alpina strikes first US partnership deal, working with National Parks to promote and protect the great outdoors
Alpina hopes to own the outdoor enthusiast market to the extent that it has coined the term Alphinists to refer to adventurous national park lovers.
THE BIG INTERVIEW: Jeffrey Cohen, president of Citizen North America
Citizen, Bulova, Frederique Constant and Alpina are grabbing market share in North America using scale, expertise and clear thinking, argues Mr Cohen.
Alpina creates exclusive timepieces for North American market
Alpiner men's and Comtesse ladies' collections have been given special treatment for the US, Canada and Caribbean markets.
Alpina raises $1.5 million in advanced orders for its AlpinerX smartwatch
250 super early bird investors were given 50% off the expected $895 retail price, and will receive their watches for just $445.
Alpina lifts off with line of pilot watches as the brand embraces air racing
The brand welcomed champion air racer, Mike Goulian as its new ambassador in 2017
Citizen Watch UK managing director given control of Frederique Constant, Alpina and Bulova
20-year veteran at Citizen earns control of watch brands acquired over the past three years.
Alpina adds quartz models to its Startimer Pilot family of timekeepers
Prices for the new Alpina Startimer Pilot Quartz start at CHF 495 (£400) while the automatic versions retail for upwards of £1000.
BREAKING NEWS: Bulova to close UK office as operation is absorbed by Citizen
The Bulova office in Watford will close, and all business will be transferred to Citizen's premises in Wokingham.
Citizen Watch Group presents all six of its brands in a single flagship store
Store boasts one of the largest collections of Citizen Watch Group brands in one shop, including the world’s first Arnold & Son boutique.
