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2017 Watch Trends No.8: Instagram Obsessively

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By the last week of January, #SIHH had been used 36,401 times, while #SIHH2017 had been used an additional 17,925 times. That is well over 50,000...

2017 Watch Trends No.7: Lower the Barrier to Entry

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I wish I had a Swiss franc for every brand that told WatchPro they want to attract a new, younger audience by adding watches...

2017 Watch Trends No.6: Still Feeling Blue

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Girard Perregaux focused on a full re-launch of its Laureato family, following a successful limited edition release in its 225th anniversary year in 2016. The...

2017 Watch Trends No.5: In the Pink

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The Da Vinci Automatic 36 is one of two new models with which IWC Schaffhausen is aiming at an exclusively female target group this...

2017 Watch Trends No.4: Experience Counts

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When persuading people, even the super-rich, to part with six figure sums, the transaction needs to offer more than just a timepiece. The customer needs...

2017 Watch Trends No.3: Steel is Golden

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The question for retailers this year is: will customers want to display their wealth and taste by sporting the best brands, irrespective of what...

2017 Watch Trends No.2: Scarcity Sells

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Richard Mille is the undisputed master of exploiting what economists call scarcity value. This is the common sense idea that if you create strong demand...

2017 Watch Trends No.1: Innovative Materials

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Panerai wants to be more commercial in 2017, and released classic styles that devotees will love in a range of alternative materials. Take, for example,...
Adorn Insight

Adorn Insight unveils unique trend forecasting report for ladies’ watches in...

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Watch makers and retailers need perfect foresight to predict what shapes, design details, colours and materials will hit the mark with their customers months...