TAG Heuer will power a special ‘Tracker’ concept at this Sunday’s London Marathon, allowing the friends and family of runners to monitor their progress in real time.
Participants simply have to register their details at www.tagheuertracker.londonmarathon.co.uk in advance of the race for supporters to stay in touch and track their location via Facebook as they start the marathon, hit the half way mark, and experience the glory of crossing the finish line.
The Swiss watch brand is the Official Timekeeper and Official Watch of the 2016 Virgin Money London Marathon following an agreement first reported by WatchPro HERE.
TAG Heuer introduced the Connected smart watch last year as part of a strategy to deepen its ties with the sports and lifestyle sector. Engineered with Intel Inside and powered by Android Wear, the watch offers a contemporary sports style statement while also monitoring the wearer’s fitness progress directly from their wrist.
This year’s edition of the famous London road race marks the first time that the brand has sponsored the event.
CEO Jean-Claude Biver said at the announcement of the partnership last year: “The Virgin Money London Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength. Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to endorse an event that challenges athletes of all abilities to go beyond the limits of their normal physical endurance.”