TAG looks to raise tempo of its exclusive Premier League deal


TAG Heuer has revealed the first official Premier League watch, following its deal to become the first ever official timekeeper of England’s top football tier.

The brand struck a deal in April this year and has enjoyed large-scale exposure to a global audience of 190 countries during all Premier League TV broadcasts.

The release of special edition watches featuring the logo of the famous league marks a step up in tempo for the brand and its relationship with the league.


It follows the introduction of TAG Heuer’s Pressure Test, where brand ambassador and Leicester City manager Claudio Ranieri was quizzed about strategy.

TAG’s 43mm Aquaracer sports model has been branded with the Premier League logo and is themed upon the beautiful game. The 45-minute numerals for each period of half-time are lacquered white and the 15 minutes of extra time are lacquered red.

It features the new Premier League lion logo at 9 o’clock, stamped in white. The MatchTimer inscription in the centre is another nod to this watch’s footballing pedigree.

The baton indexes are coated in white SuperLuminova to improve visibility in the stadium during evening matches. The hour hands are rhodium-plated and the minute and seconds hands are red.

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