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TAG Heuer’s North American chief accepts global leadership role with Bucherer

Kilian Muller.

Kilian Müller has brought the curtain down on a 12 year career with TAG Heuer in Switzerland and the United States to take up a role as director of sales and member of the executive management team for Bucherer Group.

The job sees Mr Müller return to his native Switzerland where Bucherer has its global headquarters in Lucerne.

Mr Müller  graduated from the HEC School of Business in Lausanne, Switzerland, in 2002 and took up a post with LVMH as general manager and then sales director for TAG Heuer between 2006 and 2010.


His first overseas role was in Russia, where he became general manager for LVMH Watches and Jewellery in Moscow from 2010 until 2013.

The move to the United States came in 2013, where he began as TAG Heuer’s VP of sales before being promoted just 16 months later to become president and CEO of TAG Heuer and LVMH Watch and Jewelry for North America.

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