TAG Heuer’s dream Formula 1 deal with Red Bull Racing could get even sweeter if Porsche joins the party


TAG Heuer is already having a dream season in Formula 1 as official timekeeper of title race topping Red Bull Racing and its lead driver Max Verstappen, who is on track to win his second championship.

The partnership could become even sweeter in the future if, as rumors suggest, Porsche enters the sport.

TAG Heuer signed a partnership agreement with Porsche at the beginning of 2021, and has been developing watches with the carmaker ever since.


Red Bull Racing currently works with Honda for its engines, but there have been suggestions of a switch to Porsche.

Red Bull Team Principal Christian Horner was asked by Sky Sports F1 about progress towards a deal during last weekend’s Hungarian Grand Prix, where he replied: “Obviously, plenty of speculation, and I think I’ve said numerous times we’re engaged in constructive discussion with Porsche. I think Porsche coming into Formula 1 would be a really positive thing, but there’s so many caveats to that.”

Any switch from Honda to Porsche is likely to take place in 2026, when new engine regulations are due.

“There’s the regulations to sort out, and we’re only at the very beginning of a process where discussions can begin, but the first actual hurdle for any manufacturer coming in is those technical regulations for the power unit from 2026 onwards,” Mr Horner said.

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