TAG Heuer tees-up Tommy Fleetwood as Connected Golf smartwatch ambassador


British golf pro Tommy Fleetwood has become the face of TAG Heuer’s Connected Golf Edition luxury smartwatch.

The world of professional golf is dominated by Rolex, Omega and Audemars Piguet, which are represented by much of the world’s top 50 players.

Mr Fleetwood, a five-time European Tour Winner and a member of 2018’s victorious European Ryder Cup Team, has been a brand ambassador for Omega since 2018.


TAG Heuer says he will be working closely with the TAG Heuer Connected team’s software engineers in Paris and lending his professional expertise to further develop the TAG Heuer Golf app.

“With its ability to enhance any player’s game, the TAG Heuer Connected Golf Edition has already established itself as a game changer in the golfing community and beyond. We’re excited that Tommy, who is one of the world’s most dynamic golfers, has chosen to wear our watch and we wish him a very successful season ahead. We are also looking forward to working with him to take the app even further, and help players refine their strategies, improve their accuracy and remove the guesswork so they can focus on enjoying the game,” says TAG Heuer CEO Frédéric Arnault.

Mr Fleetwood adds: “I’m thrilled to be joining the TAG Heuer Family and very proud to have been chosen as the ambassador of the TAG Heuer Connected watch and golf app. This timepiece is both technologically impressive with its advanced easy to use features and a true style statement that will stand on and off the course.”

TAG Heuer says its Golf app has attracted over 200,000 active users since its launch in 2019.

In conjunction with the Connected smartwatch, it provides 3D mapping, distance to hazards, shot tracking, scorecards, pro stats and a new Driving Zone feature.

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