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TAG Heuer teams with extreme water sports champions for Aquaracer Professional 300 campaign

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TAG Heuer kicked off a campaign to promote its Aquaracer Professional 300 dive watch collection today in the company of world leading water adventurers from across the globe.

The dive watches are hitting retailers this month, having been unveiled at Watches and Wonders in April.

American surfing, windsurfing and kitesurfing champion Kai Lenny; freediving champion Julie Gautier and diver Robin George took part in extreme water sport filming in France, Portugal and Hawaii for the campaign video.

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“We are very proud and excited to release this amazing campaign dedicated to the launch of the new TAG Heuer Aquaracer collection,” says George Ciz, chief marketing officer for TAG Heuer.

“The idea behind the campaign is to take the customer on the journey beyond the edge of extreme sports. We want to inspire our audience by highlighting those special moments when world class athletes go beyond their limits and enter new dimensions. In doing so we are also able to showcase the incredible qualities of the new Aquaracer range.”

 

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