TAG Heuer strikes up partnership with USWNT players Krieger and Harris


TAG Heuer has announced that U.S. Women’s National Soccer Team players Ali Krieger and Ashlyn Harris have joined the TAG Heuer family.

Defender Krieger and goalkeeper Ashlyn Harris, were members of the last two Women’s World Cup championship teams (2015 and 2019) and play together in the National Women’s Soccer League (NWSL) for the Orlando Pride.

The pair, who are also fiances, are both renowned for pushing boundaries advocating for LGBTQ rights, anti-bullying, and equal pay


Benjamin Beaufils, President of TAG Heuer North America, said: “Ali and Ashlyn have represented the United States on the world’s biggest stage showcasing their strength and perseverance in career-defining moments.

“They perfectly embody TAG Heuer’s #DontCrackUnderPressure mindset and they are powerful role models for women and the LGBTQ community internationally.”

Krieger said: “We are thrilled to join the TAG Heuer family, and incredibly proud to support such a prestigious brand that has redefined what it means for an athlete to perform at the highest level.

Harris added, “TAG Heuer’s brand ethos continues to inspire us and we are excited for what’s to come in this amazing partnership.”

TAG Heuer has supported the Orlando Pride since May 2018 and the U.S. Women’s National Soccer Team since 2015.


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