TAG Heuer sticks with Formula 1’s Red Bull Racing team through to 2021

(Photograph by Vladimir Rys)

TAG Heuer has extended its partnership with the Aston Martin Red Bull Racing Formula 1 Team for another three years.

The watchmaker has been official timekeeper and official watch of the team since 2016.

“No one better than Aston Martin Red Bull Racing with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure” says Stéphane Bianchi, CEO of TAG Heuer and president of the LVMH Watch Division.

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“It was evident to me that the incredible link between TAG Heuer and Formula 1 had to continue through this partnership”

Red Bull team principle Christian Horner adds: “We are delighted to confirm the extension of our partnership with TAG Heuer. Over the past three seasons the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and also via the company’s exceptional global visibility. The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story. I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come.”

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