In a move to celebrate the launch of the new TAG Heuer Aquaracer Professional 300, the brand took over a number of hustling locations to showcase the new piece.
Starting June 28, the “Beyond the Edge” campaign offers larger-than-life displays in Times Square, Piccadilly Lights in London and at the Y&J in Melbourne.
TAG says it hopes the public will be mesmerized by the journey into transcendent ocean depths, following free divers, surfers and cliff divers as they conquer their own fears and limits to find themselves.
George Ciz, chief marketing officer for TAG, said: “We’re proud and excited to see the new TAG Heuer Aquaracer come to life in such a breathtaking campaign where the forces of the extremes reveal what we are really made of and performance is forever redefined.”
Adding: “We look forward to introducing this tough yet elegant collection to our local clientele and matching them with a companion for their next adventure, big or small.”
The TAG Heuer Aquaracer Professional 300 collection was unveiled at Watches and Wonders Geneva 2021, and is now available in retail stores.