TAG Heuer has officially rolled out its new TAG Heuer Connected collection following an exclusive collaboration with some of the most famous sporting and music icons in the world.
The brand has worked with its Ambassadors to create personalised watch faces that epitomise the achievements and area of expertise of each individual.
Its brand sports ambassadors include Cristiano Ronaldo, David Guetta, Tom Brady, Jeremy Lin and Giancarlo Stanton among others.
Each star has worked with the brand to design a watch face that is not only personalised and exclusive, but also contains cues to their individual sports universe.
These first personalised original watch faces became available yesterday through the TAG Heuer app on the Google Play Store.