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TAG Heuer reignites Porsche partnership with Formula E engagement

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TAG Heuer and Porsche have entered into a long-term agreement for their Formula E engagement, as the Swiss luxury watchmaker becomes Title and Timing Partner.

As part of the partnership, the Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.

This year, the companies are hoping to build on their previous successes as partners in motorsport, saying they are now accelerating toward new frontiers within the Formula E world.

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Stéphane Bianchi, CEO of LVMH watchmaking division and CEO of TAG Heuer, said: “We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E. Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology. TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”

While Michael Steiner, member of the executive board for research and development at Porsche AG, added: “Porsche and TAG Heuer both look back on a successful history in motorsport. We are very proud of having TAG Heuer on board as Title and Timing Partner on Porsche’s work entry into the world’s first electric street racing series. We can’t wait to be writing a new chapter as TAG Heuer Porsche Formula E Team in the ABB FIA Formula E Championship.”

Tags : businesspartnershipporscheTag Heuer
Alex Douglas

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