TAG Heuer names Frédéric Arnault as its new chief executive

Frédéric Arnault.

Frédéric Arnault has been appointed as CEO of TAG Heuer. He officially takes the role on July 1.

Stéphane Bianchi will become CEO of a newly expanded Watches and Jewelry division that will oversee Chaumet and FRED jewelry in addition to TAG Heuer, Hublot and Zenith.

Bulgari, LVMH’s biggest jewelry and watch brand, will remain under Jean-Christophe Babin with Antoine Pin leading the watch business.


Frédéric Arnault is son of LVMH chairman and chief executive Bernard Arnault, France’s richest individual with personal wealth of $76 billion, according to the Forbes 2019 Rich List.

He made his first presentation on behalf of TAG Heuer at the launch of a new Connected watch in New York in March (pictured top), just days before the city locked down.

However, he started his professional career at Facebook before moving on to consulting firm McKinsey.

His first role at LVMH was in 2017, when he joined TAG Heuer to manage its smartwatch development.

He was appointed chief strategy and digital officer for TAG Heuer in October 2018, working with Mr Bianchi on a transformation and digitization program for the brand.

“It fills me with pride to see Frédéric succeed me at the helm of TAG Heuer after the key role he has played in its strategic repositioning. He has carved out a place for digital at the heart of the company’s aspirations, restored real momentum to the collections, all the while skillfully managing the development and launch of the hugely successful third Connected watch generation. Frédéric is passionate about watchmaking, and I am convinced that he and his management team are best placed to lead this wonderful maison to the heights of achievement it deserves,” Mr Bianchi says.

Stephane Bianchi.

Speaking about the promotion of Mr Bianchi to head the new Watches and Jewelry division, Bernard Arnault praises the new lease of life he has brought to the business. “I am certain that he will continue this great work and that he will apply all of his talents and his determination to the development of the Maisons Chaumet and FRED,” he adds.

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