TAG Heuer has launched a UK online shopping boutique, which will increase consumer access to the brand’s products.
In February the brand launched an online boutique that only offered shipping to the US. The launch of this new online boutique, shop-uk.tagheuer.com, offers UK consumers more flexibility for browsing and buying items from the Swiss watch brand, which has been operating since 1860.
The website is the only online shopping destination that showcases the brand’s complete collection, featuring its high-end watches and lifestyle accessories, including eyewear, cufflinks, luggage, jackets and more.
Users will have the opportunity to create a wish list and share products with friends using social media platforms such as Facebook, Pinterest and Twitter.
LVMH Watches & Jewellery managing director Rob Diver said: "Like TAG Heuer’s dedicated boutiques in Westfield London and Stratford City, the new online store allows TAG Heuer to offer an even wider audience an engaging experience that brings our brand’s spirit, history and prestigious Swiss timepieces to life at anytime and anywhere."
The online boutique is consistent with the TAG Heuer branding and incorporates large, bold visuals highlighting, among other details about the luxury brand, TAG Heuer’s longstanding motor-racing legacy and automotive-inspired collections, such as the Carrera and Monaco line. Newest women’s collection, the Link Lady will also feature prominently.
TAG Heuer also has dedicated boutiques at Westfield London and Westfield Stratford City.