TAG Heuer has created an exhibition of 30 timepieces highlighting the brand’s most-loved heritage timepieces.
The pieces were taken out of the company’s museum at La Chaux-de-Fonds, as well as pieces from collectors’ personal archives.
Museum in Motion as the exhibition is called, is the first time TAG Heuer has emptied its museum.
“The pieces selected showcase TAG Heuer’s rich history, particularly in motor sport racing, and highlight the brand’s innovative craftsmanship in luxury sports watch design,” the brand explains.
Key timepieces include an original 1965 Carrera and the 1970 Calibre 12 Carrera featuring a bead-of-rice steel bracelet.
Other notable pieces include the 1968, 1970 and 1974 Autavia models, the 1968 Camaro, the 1970 and 1975 Monaco, the 1977 Manhattan and the 1974 Calculator. Special editions include a 1979 Kentucky, which features a horseshoe-shaped case designed as a tribute to the Kentucky derby, a 1972 Montreal, which was named as a tribute to the Formula 1 Montreal circuit, and a 1968 ‘Easy Rider” also known as the “Jacky Ickx” edition.
Kilian Muller, President and CEO of TAG Heuer North America, said, “We are thrilled to bring the history of TAG Heuer to the United States with the Museum in Motion exhibition and share some of our most iconic timepieces with the public.”
The exhibition debuted at Watches & Wonders and will now spread across to TAG boutiques all over the US. Spanning from February to October, the exhibition will be moved to Houston, Dallas, Las Vegas, Aventura, Orlando, Montreal and New York.