TAG Heuer keeps Aryton Senna story alive with special edition F1 watch


I suspect 26-year-old Frédéric Arnault had to google Ayrton Senna’s name to discover he is a three time Formula 1 world champion who died on the track in 1994, a year before the TAG Heuer CEO was born.

No matter. The Senna name still evokes memories of the golden era of motor racing, and living fast dying young simply adds to his legend.

Which is why TAG Heuer has launched a special edition Formula 1 watch today that honors the Brazilian racer.


The TAG Heuer Senna Special Edition 2021 chronograph comes in a 43mm steel case with black DLC housing a precision quartz movement.

It retails for $2,300.

The bezel has the number 400 engraved on it, a reference to the 400 km/h speed that has never been reached in Formula 1.

The driver’s iconic helmet features on the caseback alongside a special engraving of the words “SENNA SPECIAL EDITION”.


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