Watch brands making computer games seems to be flavour of the month at the moment, with TAG Heuer the latest high profile Swiss watch brand to produce a game that tests the reflexes of the user.
After Oris released its own reflex-based gaming app – Oris Reaction Race – just last month, TAG Heuer has collaborated with both UK digital agency Yard and Goldsmiths to create its own online game.
Intentionally released midway through the Formula One season, the game represents another way for TAG Heuer to reaffirm and celebrate its long-term association with motorsport.
The aim of the game is to hit pads on your computer screen as they light up as many times as possible within 20 seconds. Results range from the ‘wooden spoon’ score of Go Kart Driver, to GP3 and GP2 Driver, with the ultimate score being that of an F1 Driver. After many attempts, WatchPro can confirm that trying this game on a laptop with just a touch pad is extremely demoralising and unrewarding. A mouse is crucial.
Yard’s technical lead and strategist, Scott McLay, said of the creation of the game: “Our aim was to create a game that was easy to use, fun to play and that embodied TAG Heuer’s message. A reflex testing game against the clock was the perfect choice, as it complements the brand’s ‘Don’t Crack Under Pressure’ slogan. The competitive nature of the game encourages players to continue trying to beat the clock – so far my current high score is 47!”
The reflex tester can be found on the Goldsmiths website and will display the average score of users on a daily basis. Players can enter their email addresses to be in with a chance to win a £150 gift card.
Although the game doesn’t have the variety and complexity of Oris’ offering, it is nonetheless fun and addictive, and also an effective way of driving traffic onto the Goldsmiths website and good brand association for TAG Heuer.