TAG Heuer extends partnership with Red Bull Racing Formula One team


TAG Heuer used the season ending Abu Dhabi Grand Prix to announce an extension to its partnership with the Red Bull Racing Formula One team.

Marc Biver, TAG Heuer global sports director, Christian Horner, team principal of Red Bull Racing and driver Daniel Ricciardo said that Red Bull Racing will continue to run with TAG Heuer branded engines for two more years, through the 2018 season.

TAG Heuer is also Official Timekeeper, Official Watch and Team Performance Partner of the Red Bull Racing team.


They also pressed a button to start a clock counting down to the next Grand Prix, which will take place in Australia on 26 March 2017.

Monaco Formula One Grand Prix

“Formula 1 is part of TAG Heuer’s DNA. Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us in 2017, projects which are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm,” said Mr Biver.

Mr Horner added: “I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”

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