TAG Heuer expands global football partnerships in new China deal

TAG Heuer has announced  a new partnership with China Men’s National Football Team as its official watch partner.

The brand’s marketing campaign, #DontCrackUnderPressure, is running alongside numerous footballing partnerships.

Its football partnerships now include: English Football Premier League, German Football Bundesliga, Manchester United, USA Major Soccer League, Chinese Football League and the Australian National Football Team.

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Leo Poon, TAG Heuer general manager of Greater China, commented: “It is a great honour to become China Men’s National Football Team’s Official Watch Partner. Competitive sport spirit has always been in the brand’s DNA of TAG Heuer, and there has always been this special passion and resonance with the soul of football.

“The extraordinary watchmaking craftsmanship of TAG Heuer is a perfect match with China Men’s National Football Team’s commitment for challenging themselves and striving for excellence. TAG Heuer will definitely continue to support Chinese football and its development, promoting the avant-garde spirit of #DontCrackUnderPressure to more people that are passionate for sport and for Chinese football.”

Meanwhile, Mr. LinXiaohua, China Football Association executive committee member, said: “ The match of 2018 FIFA World Cup Qualification Asia Section for top 12 is about to start, China Men’s National Football Team will battle against Korean National Football Team in He Long Stadium in Changsha.”

Image: Mr. Leo Poon, TAG Heuer General Manager of Greater China and Mr. Lin Xiaohua, China Football Association Executive Committee Member exchanging souvenirs



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