TAG Heuer’s Connected Modular 45 Luxury Kit has been selected for a Red Dot: Best of the Best award for 2018.
The Red Dot Awards jury considered the design merits of 6300 submitted products, and only 69, just over 1%, were awarded the Best of the Best Red Dot this year.
The TAG Heuer smartwatch impressed the judges with its modularity. “In particular, parts of the watch such as the case, the lugs, the strap and the clasp, can be interchanged. In addition, the smartwatch module can be replaced with an automatic mechanical chronograph module,” the jury said.
The Red Dot Product Design competition has existed since 1955. Its award, the Red Dot, is an internationally recognized quality seal for designs have one thing in common: They represent the current status of product design and give insights into its future, the organization says.