TAG Heuer was celebrating its fifth year at Goodwood Festival of Speed (FOS) at the weekend with a strong branding presence.
The Swiss watch brand was serving as official timing partner of the festival and official sponsor of the Drivers Club, and was certain to have attracted the attention of some of the 200,000 visitors to the world’s biggest motorsport event.
Visitors had the chance to visit the TAG Heuer Pavilion and come up close and personal to Senna’s unforgettable MP4/4 car, as well as its modern sibling the MP4/26, with the watch manufacturer celebrating its 30 year partnership with McLaren this year.
Visitors to the TAG Heuer Drivers Club included Damon Hill, Jenson Button, Freddie Hunt and Daisy Lowe whilst others tried their hand at Gran Turismo simulators,?reflex-testing machines and racing Scalextrics.
The new McLaren Limited Edition watch, pictured, was launched exclusively at the festival and the Senna Collection was presented and available for pre-order, among TAG Heuer’s full collection.