In kicking off the US Open, TAG Heuer celebrated its plethora of Tennis player brand ambassadors with “The Tennis Hour.”
It was held in honour of its tennis ambassadors: Naomi Osaka, Petra Kvitova, Denis Shapovalov, Felix Auger-Aliassime, Alex de Minaur and Frances Tiafoe.
The event took place on Mr.Purple’s rooftop at the Hotel Indigo, offering 360-degree views of Manhattan.
Chief Marketing Officer, George Ciz, commented: “TAG Heuer is proud to support a number of exceptional world class tennis stars. The brand has always fostered strategic partnerships that express our passion for action and high performance.”
Naomi Osaka, a hopeful for the US Open title this year, added: “I’m really happy to be here with TAG because we share a lot of the same beliefs and it feels great to be embraced so warmly, so early on, by such a big brand. I really like to connect personally with the brands I partner with, to build something together and become like family.”
The evening marked the beginning of the festivities of the tournament, one which TAG will hope is a great success for its ambassadors.