It is Jack Heuer’s 88th birthday today.
Mr Heuer is great-grandson of the brand’s founder, former TAG Heuer CEO and remains honorary chairman, so the current executive team have decided to mark the birthday with the release of a rare Carrera in 18ct rose gold.
Only 188 will be produced, priced at $18,450, making it an instant must-have for TAG Heuer collectors, and the Carrera is the obvious model to mark the occasion since it is the watch with which Jack is most closely associated.
Expect pre-orders to rush in immediately, even though the watch will not be available until February next year.
“I’m very touched that TAG Heuer re-imagined my favorite watch for my birthday,” he says. “It reminds me of many dear friends and thrilling years on the race track. I will wear it with pride and look forward to seeing it on the wrist of new generations of daring characters as well.”
According to TAG, rose gold is also Mr Heuer’s favorite precious metal, and was used for watches that he gave to fellow racing drivers as gifts or rewards.
The 42mm limited edition carries his motto: “Time never stops, why should we?” on the oscillating mass of its in-house manufacture Heuer 02 movement, visible through a crystal case back.
On the dial TAG Heuer has placed the double symbol of infinity — an 88 to most eyes — in rose gold. The same metal is used for applied indexes and hands.
Jack Heuer’s signature is on the inside of the black alligator strap, in gold lettering.