TAG Heuer celebrates 50th anniversary of the Monaco

MONACO - MAY 25: (L to R) Patrick Dempsey, Frederic Arnault, TAG Heuer Chief Stategy and Digital Officer, Bella Hadid, Kai Lenny and Stephane Bianchi, CEO of the LVMH Watchmaking Division and CEO of TAG Heuer celebrate 50 years of the Monaco watch at the TAG Heuer Yacht Party on May 25, 2019 in Monaco. (Photo by David M. Benett/Dave Benett/Getty Images for TAG Heuer)

TAG Heuer hosted a grand celebration in order to mark the 50th anniversary of the Monaco watch.

Held in the watch’s namesake city at the Formula 1 Grand Prix, the brand had an exclusive party on Saturday evening.

Hosted on the TAG Heuer Yacht, moored in the bay of the Principality, the party was attended by Patrick Dempsey, Bella Hadid, Winnie Harlow, Jourdan Dunn, Kai Lenny and Jean-Eric Vergne.

On Friday, TAG Heuer unveiled the first of five new collector timepieces inspired by the original Monaco.

Five creations of the timepiece will be successively revealed throughout 2019.

The first has chronograph functionality and is powered by the TAG Heuer Automatic Calibre 11.

It is 30mm in diameter and has a 40-hour power reserve.

The special edition comes with a brown calfskin leather strap, polished folding clasp in stainless steel and is limited to 169 pieces.



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